OBJE: Groupon Showcases Social Media Market Potential with Blockbuster IPO

With its blockbuster IPO on Friday, Groupon, Inc., clearly illustrated the meteoric rise of the social media market as well as its massive potential for future growth, said Obscene Jeans (OTCBB: OBJE) CEO Paul Watson.

Groupon raised $700 million after offering 35 million shares at $20 per share, the largest IPO by an Internet company since Google raised $1.7 billion in 2004. The company’s share prices closed at $26.11, up 30.55 percent.

“Groupon set the new standard for social media IPOs on Friday,” Watson said. “Clearly, many smart investors believe in the market potential of these social media innovations, and OBJE is hard at work developing the kind of technology breakthroughs that could one day lead to a very high valuation of our own.”

Just four years old, Groupon is the global market leader in the social couponing, or group buying, space. The company leverages social media tools including Facebook, Twitter and others to spread the word on its daily deals, which only become valid after a predetermined number of people sign on to claim the discount. The model has proven popular enough to make Groupon one of the fastest-growing companies in history, spawning hundreds of imitators around the world.

“The key to Groupon’s success has been its innovative grasp of social networks as marketing tools,” Watson said. “Could Groupon have grown so quickly if there was no Facebook to allow consumers to share deals with their friends? That’s the kind of vision that gives technology startups an edge.

“At OBJE, we believe the next great social network will be composed of tablet and smartphone users, and we’re developing the next generation of marketing tools and strategies to capitalize on this booming market.”

Obscene Interactive, OBJE’s social media division, is close to acquiring A-Plus Technologies, an emerging social media analytics firm. A-Plus Technologies utilizes proprietary algorithms to collect valuable consumer trending data from global social media platforms in real time. This data allows clients to better market their products to their customers and enables the businesses to manage their brand in ways never before possible.

Obscene Interactive is a division of Obscene Jeans Corp. that develops innovative technology tools to service the fast-growing social media sector alongside companies such as Groupon, Inc. (NASDAQ: GRPN), Linkedin Corp. (NYSE: LNKD), Pandora Media Inc. (NYSE: P), and Cisco Systems (NASDAQ: CSCO).

About Obscene Interactive

Obscene Interactive (OTCBB: OBJE) is an emerging global developer of social media tools and applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social media solutions to the mass market. For investment information and performance data, please visit www.ObsceneInteractive.com/investors.

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