One Eleven Software & M3 Health Announce Alliance Focused On The Next Generation Of Pharmaceutical E-Sampling Tools

One Eleven Software, a leader in the development of software solutions for healthcare providers (HCPs), and M3 Health, a pioneer in technology-enabled engagement for the life sciences industry, today announced a strategic alliance to develop the next generation of sales rep e-sampling tools.

"The healthcare industry continues to evolve. Technology has fundamentally changed how we connect with information and services, providing opportunities to engage each other in ways we never before imagined.” said M3 Health’s Michael DePalma, EVP, Innovation. "Marrying One Eleven Software's rep e-sampling module with our suite of iPad-based ecosystems not only streamlines the sampling process, but allows the field force to focus on prescriber needs. Ultimately, this extends the sales force value beyond the traditional ‘signature and out’ experience”

Pharmaceutical companies are increasingly turning to a customer-centric, multi-channel approach that seamlessly integrates website, e-mail, e-detail, and even social media to ensure product information is available to prescribers anytime, anywhere. Mobile sales tools for the field force have replaced paper, as part of a broader, interconnected approach to improve sales reps’ efficiencies, decrease administrative time and reduce operating costs.

"The sales model has changed. In today’s fast-paced environment, prescribers are interested in reps that can provide valuable information, as well as easy access to clinical, scientific and disease management resources. At the same time, they still expect the rep to provide traditional services such as product samples,” said David Young, President, One Eleven Software. "We look forward to working with M3 Health to develop tools that fulfill the promise of mobility and make product samples more readily available.”

About One Eleven Software

One Eleven Software develops software solutions that connect pharmaceutical companies to healthcare providers. The company's industry-leading e-sampling solution, SampleServer®, helps pharmaceutical companies improve their sampling efforts. SampleServer was designed with physicians to extend salesforce effectiveness, cover vacant (or “white”) territories, and increase brand awareness. One Eleven Software leads the innovation of e-sampling, developing the first mobile sampling, first e-signature, and first finger-signature programs. Today, SampleServer powers major pharmaceutical companies’ e-sampling programs and Epocrates’ m-sampling program. For more information, visit www.oneelevensoftware.com or contact David Young, President, at 860-672-0043 x152 or david.young@oneelevensoftware.com.

About M3 Health

M3 Health develops and implements creative communications solutions to enhance engagement between stakeholders in the life sciences. Through the company’s innovative and proprietary iDash™ Ecosystem, M3 Health helps clients establish meaningful dialogues with their audiences, facilitate the transfer of knowledge around their brands, and collect the insights they need to thrive in today’s competitive environment. A pioneer in developing technology-enabled, video-centric, and iPad solutions, the goal of M3 Health is to help healthcare companies empower, engage, and extend the way their brands communicate with customers. For more information, visit www.m3-health.com or call Michael DePalma, EVP Innovation, at 610.239.2400 x2225, or at mdepalma@m3-health.com.