Orabrush Issues Online Casting Call for Remake of Original Landmark YouTube Video

Orabrush today announced that it is accepting online video submissions as part of a casting call for child actors wanting to be cast in a remake of the company’s original and wildly popular “Bad Breath Test” video, which has over 14 millions views to date.

View the Orabrush casting call video here: http://youtu.be/pW5it3_Y79U

Orabrush is asking child actors between 4 and 8 years old to produce a 30-second video in which they do their best impersonation of the Orabrush Guy by recreating their favorite scene from the “Bad Breath Test” video. Orabrush is currently the second most-subscribed sponsor channel on YouTube, and its videos have racked up a total of nearly 38 million views.

“Nearly two years ago we first put the ‘Bad Breath Test’ video onto YouTube, which really kick-started our success, thanks largely in part to our very passionate and involved fans,” said Jeffery Harmon, chief marketing officer for Orabrush. “Since that first video, we continued to develop our online and social media presence, and our fans have been integral in helping us get our product placed in traditional retail outlets. Remaking our milestone video is a great way for us to celebrate these accomplishments, and we thought opening up the casting process and giving our fans the opportunity to be part of this celebration was a fitting and fun way to say thank you.”

Video submissions can be uploaded to YouTube and the link to the video submitted to www.orabrush.com/casting. The deadline for making a submission is July 1, 2011, and those selected will be notified shortly thereafter. Filming of the remake will take place near Orabrush headquarters in Provo, Utah.

Orabrush’s weekly video series featuring pitchman Austin Craig (“The Orabrush Guy”) and Morgan the Tongue was named by YouTube as part of “the videos that defined 2010,” and Ad Age recognized the company as having one of the top 10 social media campaigns of 2010.

For more information about Orabrush, please see the following:

• View the Orabrush YouTube Channel at www.youtube.com/orabrush
• Buy an Orabrush online at www.orabrush.com
• Find a retail location carrying the Orabrush at www.orabrush.com/retail/find_store
• Follow Orabrush on Facebook at www.Orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush
• View the Orabrush online press kit at http://www.orabrush.com/company/

About Orabrush

Created by Dr. Robert Wagstaff (“Dr. Bob”) in 2000, Orabrush (www.orabrush.com) is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath—90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 37 million YouTube channel views and more than 280,000 Facebook fans, the brand has launched into more than 100 countries in the past year. Orabrush is the second-most-subscribed sponsor channel on YouTube (behind Old Spice) and is rapidly expanding to retail stores to meet the needs of engaged consumers globally.