MOBILE OPERATOR Orange has announced it will carry a self-branded
Intel Medfield based smartphone sometime this Summer.
Orange is one of the few mobile operators in Europe that carries
own-branded smartphones, with the Orange San Francisco, originally the
ZTE Blade, being the most well known example. Orange has stolen a
march on its rivals by announcing that it will release a smartphone
based on Intel's Medfield reference design this Summer.
Although Orange didn't give out a name, its marketing materials reveal
the name as Santa Clara, presumably a nod to Intel's headquarters in
that California town. The firm will release the device in the UK and
France first sporting a 4.03in display and it will run Intel's Atom
Z2460 processor with support for HSPA+ and have 16GB of internal
Orange said the Santa Clara initially will run Android 2.3 Gingerbread
though a software update will result in the device running Android 4.0
Ice Cream Sandwich. The design is almost identical to the reference
unit Intel showed off last month at CES and, while it is unlikely to
quicken any pulses, if Orange prices the device below £150 it could
get Intel off to a good start in the budget smartphone market.
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