Outplay Entertainment Ltd Releases First Two Games; Appoints Two Board Members

Outplay Entertainment Ltd, the newly formed social and mobile game developer continues its rapid growth with the release of its first two games, Word Trick and Booty Quest, on Facebook. Additionally, two board members have joined Outplay Entertainment: Karen Thomson has been appointed Non-Executive Chair and Randy Breen as Non-Executive Director.

Outplay Entertainment was created by brothers Douglas and Richard Hare, who previously founded The Collective, the studio behind many AAA titles such as Star Wars Episode III: Revenge of the Sith, Indiana Jones and the Emperor's Tomb, Men in Black and Star Trek: Deep Space Nine - The Fallen. Opening its first studio in April 2011, Outplay Entertainment now employs more than 30 full-time staff members and is currently in development on a number of titles for various platforms including Facebook, iOS, Android, Google+ and more.

Founded upon three pillars for successful social and mobile game development, Outplay Entertainment is focused on delivering the following:

• Social Games by Design - From the initial concept stages through launch, Outplay will weave social features into every game design. These social activities will always be entertaining and will enrich the player's overall experience.
• Games Playable Anywhere - Outplay games are designed to allow players to continue their experience wherever they may be, whether on a mobile device or at a desktop. The desktop and mobile experiences may be identical or complementary to better leverage the qualities of each respective platform.
• Skill Based Gaming - Outplay believes that players have much more fun and play for longer when there is some form of skill to learn and to master. Rewarding skillful gaming is essential to providing an enduring and engaging experience.

To assist with their ambitious publishing plans, Outplay has appointed Karen Thomson as Non-Executive Chair to serve in an advisory capacity, having built up a wealth of experience in previous roles such as President of AOL Europe, Online Business Unit Director for Vodafone and most recently as Non-Executive Director for UBM.

"I chose to join the Outplay board because I believe Douglas and Richard have the vision, passion, drive and experience to create huge business opportunities as well as fantastic entertainment properties," said Karen Thomson, non-executive chair for Outplay. "I am delighted to be involved with such a forward thinking company and look forward to working with Outplay to create rich gaming experiences that bridge the gap between mobile and online platforms."

Randy Breen has also joined the Outplay board. Breen brings more than two decades of game production experience, including 14 years at Electronic Arts (EA) where he worked in roles such as Executive Producer and Creative Director, overseeing PC and console games across genres including creation and management of the hit franchise "Road Rash," as well as five years at LucasArts where he worked as Vice President of Product Development. Most recently, Breen served as CEO for Social Game Network (SGN), one of the largest developers of social and mobile games.

"Social and mobile gaming have only begun to show their full potential, and I believe Outplay are well positioned to become a major player in the industry," said Randy Breen, non-executive director of Outplay. "I've known Douglas and Richard for more than a decade and having seen what they and the rest of the Outplay team have accomplished since April and what they have planned for the future, I'm very excited to be part of the board."

"Karen and Randy bring a wealth of complementary experience and expertise to Outplay Entertainment," said Douglas Hare, CEO & co-founder of Outplay. "Karen's marketing background and track record with large-scale consumer-facing internet and mobile businesses combined with Randy's remarkable creative, production and business expertise will be invaluable to Outplay's ambitious growth plans for 2012 and beyond. We are thrilled to have them onboard."

Outplay Entertainment's debut titles are available on Facebook: Booty Quest and Word Trick. Word Trick is a turbocharged crossword game with a twist -- players can combine green Trick Tiles to double, triple or quadruple their scores. Booty Quest is the fastest Match-3 game available on Facebook, giving players 90 pulse-pounding seconds to race to the top of the leaderboards.

Previously, Douglas and Richard founded their first independent development studio, The Collective, located in Southern California (Newport Beach) back in 1997 and successfully delivered a number of leading console and PC games. In 2005, The Collective merged with Backbone Entertainment to form Foundation 9 Entertainment, which still remains one of the largest independent videogame developers in the West.

Both Word Trick and Booty Quest are now available for free on Facebook:

About Outplay Entertainment

Outplay Entertainment is an ambitious venture backed social and mobile developer, delivering innovative, engaging and hugely entertaining games across a number of platforms including Facebook, iOS, Android and more! For more information, please visit Web: www.outplayentertainment.com or Facebook: www.facebook.com/Outplay.

About Word Trick

Word Trick is the totally addictive crossword game featuring the unique 'Trick Tile' creating a whole new way to play word games! For more information, please visit: http://www.outplayentertainment.com/games/word-trick or https://apps.facebook.com/WordTrick.

About Booty Quest

Booty Quest is the fastest gem matching game available on Facebook, with 90 pulse pounding seconds to collect treasure beyond measure! For more information, please visit: http://www.outplayentertainment.com/games/booty-quest or https://apps.facebook.com/booty-quest.