Philips Emerges as World’s Most Popular Supplier of Dictation Devices

"We are extremely proud to have achieved such considerable international success," says Thomas Brauner, Managing Director, Philips Speech Processing. The Vienna-based company supplies businesses and end-users all over the world with one-stop solutions for the conversion of speech to text. Its product range encompasses software, hardware and professional services.

The renowned Gelszus rmm Marketing Research, part of Walker Global Network who are specialized in customer loyalty management, contacted a total of 17,500 users of dictation devices all over the world – doctors, journalists, architects, among others - in the second half of 2011 by telephone and e-mail to ask them about their preferences regarding professional dictation devices.

Independent study shows what really counts

Respondents were asked what the most important reason for recommending a specific dictation device or supplier was. "Users want devices from the world's leading vendor of dictation devices - and according to 80% of respondents, that's us!" said Brauner. And 85% of customers asked, said Philips provides the most user friendly software in the market.

Philips Speech Processing leading the way

The survey also shows that users of dictation devices place a high premium on product quality. And they are willing to invest. "As far as users of professional dictation solutions are concerned, the reliability of devices and software is very important for customer loyalty," explains Brauner. "Even more important factors are speech and sound quality, product innovation and the leading the market." The survey also revealed the importance of good customer service to the popularity of a vendor of dictation devices. Customers want quick and straightforward solutions to their problems – another reason for 73% of respondents to choose Philips as preferred supplier.

Growing market for professional dictation devices

According to the study, almost 80 percent of those interviewed said there was a growing trend towards the use of professional dictation devices on a day-to-day basis, resulting in an assumed positive market development. Some 85 percent of dealers are also planning to work closely with Philips Speech Processing in the near future, having rated Philips as the best-in-class provider of dictation solutions.

Net Promoter Score (NPS) - an industry accepted standard for measuring consumer satisfaction

"Taking into consideration that the NPS is the one of the strictest measurements for consumer satisfaction, we are more than pleased to have outperformed our main competitors with a NPS score of 40.7%," says Thomas Brauner. "As we think that having an enthusiastic customer base is the key factor to maintain our market leading position, we are constantly striving to stay the driving force in dictation business."

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About Philips Speech Processing

For more than 50 years, Philips Speech Processing has been the driving force in delivering dictation and speech technologies to users around the world. With its headquarters and production center located in Vienna, Austria, Philips Speech Processing is the world leader in professional digital and analogue dictation solutions. From office-based desktop dictation to mobile dictation, from conference recording to entire workflow solutions with the SpeechExec software family, our products support every imaginable scenario. Revolutionary digital dictation products, such as the SpeechMike, the Digital Pocket Memo with Voice Commands, and the Barcode Module are helping professionals to work more efficiently every day, in the easiest possible manner, entirely in keeping with Philips "sense and simplicity" philosophy. For more information, visit: www.philips.com/dictation.

Connect with Philips Speech Processing on:

Twitter @philips_speech: http://www.twitter.com/philips_speech

YouTube: http://www.youtube.com/philipsdictation

LinkedIn: http://www.linkedin.com/company/phillips-speech-processing

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE : PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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