PowerFlexTM Claims More than 1.5 Billion Served

Inferenda Data Solutions, Inc. (www.inferenda.com), the market leader in providing superior database management services and technology, announced today that the PowerFlex^TM data management application processed more than 1.5 billion record requests in 2010.

PowerFlex is a powerful and flexible data management application that supports individual record queries, as well as batch file processing requests against a number of high-quality databases with more than 5.3 billion records of telephone number, postal & email address, automobile, consumer demographic and other useful personal verification information. In its first year of operation, PowerFlex automated the processing of more than a billion input records from file append and record validation files, and hundreds of millions of XML database queries. This included a variety of file append processing, such as phone, email, cable and automobile; intensive address correction such as proprietary change of address; and data suppression services like DNC, wireless phone and deceased flags.

“Direct marketers, non-profits, skip tracers and B2C companies need easy-to-use database solutions to validate, correct, maintain, and enrich valuable consumer or client information, said James Healy, Vice President of Marketing of Inferenda. “PowerFlex is the key to the surge in demand for Inferenda’s database solutions. PowerFlex makes it so much easier for customers to maintain their client databases against a growing inventory of personal and household information.”

“Maintaining customer and prospect lists are more difficult than ever,” said Pam Lang, President of Inferenda. “Traditional sources of information, like telephone company directory assistance listings and post office NCOA data are decreasing. Our PowerFlex application is the gateway to an extensive compilation of additional data elements. Based on usage trends at the end of last year, we foresee that demand will continue to grow, and expect PowerFlex to process more than 3 billion record requests this year.”

About Inferenda Data Solutions, Inc.

Inferenda Data Solutions, Inc. (http://www.inferenda.com) is a market leader in providing superior direct marketing, risk management and lead validation database management services and technology. In addition to its headquarters in Plainfield, IL, Inferenda also supports operations from Fort Meyers, FL.