Toshiba: Multi-screen Strategy, JournE Touch

Toshiba presented their global strategy in September for the end of this year (and a bit after) by emphasizing their multi-screen strategy allowing you to see your content on all of the houses screens (and a little further).

The idea is simple: offer a Web portal for free from where the user can use services and receive notifications from their contacts, viewing photos, video and other messages.

To use this, there are of course interaction possibilities between the Toshiba devices (television, computer, tablet, smart phone) around which the home internet connection is based, with the objective being to have ease of use (since everything in the family is taken into account) and the ergonomics.

Taking up this new group strategy, Toshiba is hoping to develop a new segment which they have been working on for a long time but which has only just started to come together thanks to competitive subscriptions with phone operators. The home tablet will be able to access the internet and its services via the homes WiFi network, with Toshiba’s offer being the JournE Touch tablet revealed during the IFA 09 show in Berlin at the beginning of September.

Everyone in the house can have their JournE Touch

The screens, how to control your house
With an average of 11 electronic devices present in the home and an average of 5 hours and 37 minutes spent each day in front of the screens for entertainment, to receive information, to communicate and to shop (and sometimes even to work), the house has become a location of interaction between the different zones (lounge room, bedroom, kitchen) which means you cant be shut out by walls.

Toshiba is therefore looking to launch their own portal in 2010 like the multi-service entry points which is accessible via numerous devices and which should make communication between individuals easier.

Pascal Lardellier, an Internet sociologist studying new technologies and author of articles analyzing new relationship modes based around the Internet, explains that the interest of doing this is that it provides another communication method to open up relationships, and not isolation and closed relations.

The conception of the Toshiba portal is to be designed by the French company Wizitivi, a company who specializes in TV streaming (they are known for “TV Wizards”) and who have no difficulty in working on centralized streaming of the future users of connected Toshiba products.

Toshiba Portal and content also accessible on the Toshiba TG01

Simplify the exchange of data, making them accessible everywhere
The portal works as an entry point to all of the services selected, with notifications from other members of the family, relaying them in an easy way. When it comes to sharing photos or videos, like on YouTube, you simply need to click on the link from any of the Toshiba devices to be able to use view them.

And like the family computer in the office which everyone uses, the portal can be accessed from any device in any location, from smart phones, to the television and computers.

The free Toshiba services portal

It should be noted that home usage has been emphasized by Toshiba looking to exploit this information exchange portal in the education and health fields, creating ad hoc vertical applications.

Their multi-screens strategy is based around the JournE Touch Internet tablet, which promises easy and immediate access to the web, without even having to use a computer.