PRIMEDIA Announces National Think BIG Campaign

Today, PRIMEDIA announces the introduction of their THINK BIG campaign. The campaign will be launched by PRIMEDIA’s Apartment Guide, at this year’s National Apartment Association Education Conference on June 28 in Boston. Backed by a 37-year history of delivering marketing solutions to apartment providers and consumers, Apartment Guide is the industry’s most reliable and utilized subscription marketing source.

PRIMEDIA continues to stay ahead of the curve. Think BIG is our award-winning concept designed to engage employees and customers in thinking bigger with best-in-class solutions for the multifamily housing market. Graphic Design USA, a go-to-resource for creative professionals, selected Apartment Guide’s Think BIG advertising series for creative excellence in advertising and will showcase PRIMEDIA in their July/August 2012 issue.

Through premier online presence, targeted communications and participation in national and regional tradeshows, PRIMEDIA’s Think BIG strategy demonstrates why we are the leader in our space.

“The Think BIG campaign embodies our approach to everything we do here,” said Charles Stubbs, president and CEO of PRIMEDIA. “In many ways, it’s a challenge to ourselves to go beyond “good” or “better” in delivering results, but instead, strive for the best, most innovative solutions possible. And it’s a challenge to our customers to choose the most effective platforms available to them.”

The Think BIG campaign message focuses on five ways we lead in the industry:

• Think BIG Mobile: Apartment Guide was first to market with our iPhone^®, iPad^®, Android^™, and our new Kindle Fire^® apps and leads in delivering mobile activity and mobile-targeted marketing options
• Think BIG Social: Apartment Guide has more than 155,000 Facebook^® followers and more consumer engagement than any other ILS and offers customers the ability to protect and manage brand reputation with a full social media solution suite
• Think BIG Innovation: By continuously developing new and relevant products and features, Apartment Guide offers unmatched value
• Think BIG Partner: Apartment Guide provides customers with MyAG.com, a powerful lead performance management tool that reports AG leads and determines performance by property for complete transparency
• Think BIG Leadership: First to market. First in volume. First in reach.

Our commitment to maximizing customer value makes us the most trusted national source for renter leads that convert to leases. By providing targeted marketing solutions via web, mobile and social, Apartment Guide helps potential renters locate the perfect place to live utilizing the medium they prefer.

With PRIMEDIA’s recent acquisition of Rent.com, we will continue to Think BIG by providing the widest breadth of solutions and information to consumers across Apartment Guide and Rent.com.

About PRIMEDIA

PRIMEDIA helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through its category-leading web sites and mobile applications, including ApartmentGuide.com, Rent.com, Rentals.com, RentalHouses.com and NewHomeGuide.com. PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancies for property management companies, landlords, new home builders and real estate professionals. PRIMEDIA was acquired by TPG in 2011. For more information, visit www.primedia.com.

About TPG

TPG is a leading global private investment firm founded in 1992 with $49 billion of assets under management and offices in Fort Worth, San Francisco, Beijing, Chongqing, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore and Tokyo.

TPG has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings. TPG seeks to invest in world-class franchises across a range of industries. Some of the firm's well-known investments include Continental Airlines, Burger King, Creative Artists Agency (CAA), Hotwire, Travelocity, J.Crew, Petco and Neiman Marcus. Please visit www.tpg.com for more information.

About Rent.com

Rent.com is the leading pay-for-performance internet listing site (ILS) in the rental housing industry and enables renters to find a rental property online using a free, robust search tool. Rent.com allows property managers to cost-effectively fill their vacancies. Prospective renters can search the site’s detailed property listings, including contact information, pricing, photos, floor plans, and virtual tours. Rent.com was founded in 2000 and was acquired by eBay, Inc. in February 2005. In 2012, PRIMEDIA acquired Rent.com.

About Graphic Design USA

Since 1963, Graphic Design USA has been the news magazine for graphic designers and other creative professionals.

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