Research and Markets: Asia Pacific IPTV Market Gains Strong Traction in the Wake of Successful Deployments in the Developed Markets

Research and Markets (http://www.researchandmarkets.com/research/61c8e4/asia_pacific_iptv) has announced the addition of Frost & Sullivan's new report "Asia Pacific IPTV Market" to their offering.

This study provides key insights on the IPTV market in Asia Pacific. The top 15 markets of the Asia Pacific for IPTV service are: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. IPTV has now become a mainstream Pay TV service in markets like France and Hong Kong, which have been early adopters of the technology. In Asia Pacific, telecom providers in the developed markets as well as the developing markets have launched IPTV service to reinvigorate their fixed / broadband lines.

Research Overview

This Frost & Sullivan research service titled Asia Pacific IPTV Market provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by participants. With extensive primary and secondary research, the study also provides vendors with a detailed look at the dynamics of the fast-evolving market.

Market Overview

Asia Pacific IPTV Market Gains Strong Traction in the Wake of Successful Deployments in the Developed Markets

The Asia Pacific Internet protocol television (IPTV) market is undergoing the rapid growth phase, with subscribers being added in both the developing and developed markets. Some IPTV providers in the developed markets have been successful in premium content acquisition, enabling them to pose serious competition to the incumbent pay TV providers in those markets. In the developed markets, providers need to overcome the challenge of service roll out over their low-throughput broadband networks. Roll outs of fiber-based high-speed broadband networks in many markets have facilitated the deployment of IPTV services that can compete with traditional pay TV services. IPTV subscriber growth is being fueled by the expanding broadband subscriber base in Asia Pacific. IPTV has now become a mainstream Pay TV service in markets such as France and Hong Kong, which have been early adopters of the technology, notes the analyst of this research service. In Asia Pacific, telecom providers in the developed markets as well as the developing markets have launched IPTV service to reinvigorate their fixed/broadband lines. The developed markets such as Singapore, South Korea, Taiwan, Hong Kong, and Japan have nationwide IPTV service availability. The emerging markets, including China, India, and Thailand, have IPTV service availability in urban areas where the broadband infrastructure is sufficient. By the third quarter of 2010, 15 markets in Asia Pacific had IPTV services.

Although the prospects for the market are bright, there are some impediments stalling its momentum. Content acquisition remains a stumbling block for IPTV providers. Most markets in Asia Pacific do not ban content exclusivity, and this makes acquiring content challenging and investment heavy. It is an uphill task for service providers to ready their networks for IPTV. A reliable IPTV service requires throughput of at least 3-4 Mbps, and the low average revenue per user (ARPU) in these markets makes it difficult for operators to upgrade their entire infrastructure to support this speed.

Observations reveal that subscribers have displayed a preference for bundled broadband and TV offerings. IPTV providers in the region have also been able to acquire premium content for their services. Successful IPTV service providers have aggressively acquired content and rolled out high-speed broadband networks, bundling broadband, TV, and voice, to rev up the attraction quotient for their services. By 2016, IPTV will be a significant service in the overall pay TV market accounting for 5.2 percent of all the pay TV subscribers in the region. Out of the 187 million broadband subscribers in Asia Pacific at the end of 2009, less than 6 percent were IPTV subscribers. Going forward, the broadband subscriber base will remain the key addressable market for IPTV services. Service providers are also pushed to offer IPTV to their broadband subscribers as a means to search for additional revenue streams. "For a successful IPTV service, providers must offer IPTV with quality of service (QOS) greater than that of or at least equal to that of the incumbent pay TV provider," says the analyst. "In terms of content, the offering must also be appealing to pay TV consumers." Bundling and complementing with internet TV can be the key differentiators. Providers can also introduce additional interactive features to complement their service.

Key Topics Covered:

• 1. IPTV Overview
• 2. Industry Challenges and Market Drivers
• 3. The Asia Pacific IPTV Landscape
• 4. IPTV Market Analysis - Selected Countries
• 5. Key IPTV Strategy - Bundling
• 6. Internet TV - Threat or Complement
• 7. Conclusion
• 8. About Frost & Sullivan

For more information visit http://www.researchandmarkets.com/research/61c8e4/asia_pacific_iptv