Research and Markets: Australia - Digital Media - Music, MP3 and Podcasting

Research and Markets (http://www.researchandmarkets.com/research/02874b/australia_digita) has announced the addition of the "Australia - Digital Media - Music, MP3 and Podcasting" report to their offering.

Music has been the key driver behind the early developments in digital media, both in mobile and fixed networks. While mobile is the preferred technology for listening to music, the business models are not conducive to helping people become accustomed to using these networks for music delivery. Most will use free or cheap Internet sites to gain access to music.

The totally unprepared music industry has suffered greatly from the switch to electronic music, and is still reeling with many traditional music operators losing money or being placed into receivership. MP3, or podcasting, has gone well beyond the music application, and millions of podcasts (some in video format) are downloaded daily. With about 20% or so of those Australians who actually pay for downloaded music, many others are using the online killer music apps like YouTube to deliver music.

There are some reports all this is also a fair indication of the future direction of the video entertainment and wireless broadband (mobility) market. In 2011 cloud-based music may be one of the ways to deliver music anywhere and anytime over-the-air and grab the other 80% of the users who are using digital media online.

In this report we provide an overview of the digital media market in Australia with some statistics and information on the key players in the market.

Key Topics Covered:

1. Synopsis

2. Statistical overviews

2.1 PwC survey to 2012 shows online music will surge

2.1.1 Recorded music sector declines

2.1.2 Online music sectors to surge

2.1.3 Music downloads via mobile phones

2.2 Australian digital music downloads to grow to $200 million a year

3. Key players

3.1 Apple

3.1.1 Overview

3.1.2 Movie download service

3.1.3 Television content download service

3.2 ninemsn assault on the online music market

3.2.1 Overview

3.2.2 Analysis

3.3 Nokia

3.3.1 Overview

3.3.2 Unlitimed downloads wind down

3.4 Sony

3.4.1 Every cloud has a musical lining

3.5 Telstra's BigPond Music

3.5.1 Online

3.5.2 Mobile

4. Entertainment services - (separate report)

For more information visit http://www.researchandmarkets.com/research/02874b/australia_digita