Research and Markets: Global Telecoms - Customer is King Again

Research and Markets (http://www.researchandmarkets.com/research/11152c32/global_telecoms) has announced the addition of the "Global Telecoms - Customer is King Again" report to their offering.

The costs of acquiring a customer have grown along with the increase in smart phone uptake. Subsidising handsets is an expensive exercise and it is has become even more important for the telcos to retain the customer once they are on board. Especially when customers today may have many services from the one provider including multiple mobile and data subscriptions, fixed lines, pay TV and broadband. It is time for telcos to remember again the old mantra that the Customer is King and save billions in the costs associated with replacing customers in the process.

Latest developments:

Customer experience is increasingly important to service differentiation; retaining customers in this competitive and economic environment is challenging; the cost of acquiring customers is expensive; reducing churn rates can offer significant savings to telcos.

ABOUT THIS REPORT

Key Topics Covered:

- Synopsis

- Introduction: global telecoms market

- Insights into global mobile churn

- Examples of European carriers churn

- Customer experience key to the future of the retail market

- The retail market needs to lift its game

Financial information includes:

- Vodafone customer churn by key market (Europe);

- TeliaSonera annualised customer churn by key market (Europe);

- Telekom Deutschland annualised monthly customer churn by key market;

- France Telecom customer churn by key market (Europe);

- Worldwide average mobile monthly ARPU;

- India - mobile ARPU by technology, prepaid/postpaid/blended;

- India - mobile ARPU (GSM and CDMA);

- Mobile termination rates by region;

- Worldwide mobile roaming revenue

For more information, including full table of contents, please visit http://www.researchandmarkets.com/research/11152c32/global_telecoms