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Mobile Ad Agency Solutions Provider, Sam4Mobile, Launches; Provides Real-Time Smartphone and Tablet Campaign Insights
GroupM, Omnicom Media Group, iProspect, and Re-mind Benefit From Sam4Mobile’s S4M Analytics Product; S4M Product Works Across Web, Mobile Ad Inventories.
Press published on the April 8th, 2013 - 5:00 AM ET
Hipcricket Completes AD SERVE® Integration with AD LIFE® Platform to Provide Comprehensive Pre- and Post-Click Management and Measurement of Mobile Advertising Campaigns
Latest version of Hipcricket’s AD SERVE® empowers agencies and brands to support all mobile advertising needs with analytics capabilities and enhanced dynamic ad targeting.
Press published on the May 3rd, 2012 - 6:00 AM ET
To Meet Increasing Demand for Cross-Screen Ad Delivery, IAB Establishes Guidance on HTML5 to Streamline Ad Creation & Lower Operational Costs
IAB Ad Operations Council and Mobile Marketing Center of Excellence Release ‘HTML5 for Digital Advertising 1.0’ for Public Comment.
Press published on the May 6th, 2013 - 8:00 AM ET
ad:tech San Francisco Issues Call for Entries for 2013 Startup Spotlight
Eight Startup Spotlight Contestants to Compete at ad:tech San Francisco 2013 to Earn Chance to Pitch Brand Judges In-House.
Press published on the February 20th, 2013 - 8:34 AM ET
New Ad-Aware 10 Offers Leaner, Meaner, Faster Protection Against All Forms of Malware without Slowing Down Your PC
With Over 400 Million Downloads, Lavasoft's Ad-Aware is The World’s Most Trusted Anti-Malware Software.
Press published on the March 29th, 2012 - 8:02 AM ET
OpenX Becomes First Ad Exchange to Support the Interactive Advertising Bureau’s “Rising Stars” Ad Units
Leading Provider of Digital Ad Technology Enables the Buying and Selling of New IAB Standard Ad Unit Portfolio Through Global OpenX Market.
Press published on the March 1st, 2012 - 7:00 AM ET
China’s Leading Mobile Ad Platform Guohe Ad Introduces Mobile Ad SDK to HTC Developers
Guohe teams up with HTC Marketplace to provide comprehensive mobile ad solutions that includes HTML5 rich media ad support for HTC developers, bringing together the best mobile apps, advertisers and ad audience.
Press published on the December 14th, 2011 - 6:00 AM ET
IAB Announces Winners of ‘Rising Stars’ Competition; New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising
Following In-Market Validation, Winners To Become New IAB Standard Ad Units.
Press published on the February 28th, 2011 - 6:00 PM ET
IMRSV and IPG Media Lab Install Real-Time Camera-Based Audience Measurement System at ad:tech San Francisco
IMRSV’s Cara™ Software Platform Captures Audience Information of Convention Visitors to ad:tech San Francisco at Moscone Center and Tweets Out Information Booth #2622, ad:tech San Francisco, Moscone Center West.
Press published on the April 9th, 2013 - 12:30 PM ET
ad:tech’s Under the Influence Summit San Francisco 2013 Announces Agenda and Sponsors
Event at ad:tech San Francisco to feature keynotes, presentations and panels from leading industry executives.
Press published on the April 2nd, 2013 - 7:00 AM ET
ad:tech Encourages Innovation Among Industry with 14-Day Competition
Pick the most innovative name for ad:tech’s new gaming feature on the expo floor and win an all-access pass to ad:tech San Francisco.
Press published on the March 5th, 2013 - 8:05 AM ET
ad:tech 2013 Allies With eMarketer
eMarketer Named Official Research Partner for ad:tech 2013.
Press published on the February 28th, 2013 - 8:28 AM ET
Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics
Rising Stars Ad Formats Gain Widespread Global Adoption.
Press published on the October 1st, 2012 - 7:00 AM ET
IAB to Establish Ad Technology Council
Ensures Stronger Connections Between Digital Publishers & Ad Technology Front-Runners.
Press published on the February 28th, 2012 - 8:00 AM ET
May 23rd, 2013 - 1:48 PM ET
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