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Pioneers of Digital Election Strategies to Take the Stage At IAB’s 2012 MIXX Conference & Expo
Political Roundtable with Cheryl Contee, Chris Hughes, Josh Marshall & Patrick Ruffini to Examine How the Internet Will Decide the Presidency.
Press published on the September 6th, 2012 - 8:00 AM ET
IAB MIXX 2011 To Explore Storybuilding in the Digital Age
IAB Enters Unique Partnership with The Martin Agency to Incorporate Agency Insights into Programming Premier Interactive Advertising Industry Event.
Press published on the July 28th, 2011 - 3:05 PM ET
IAB Releases Final Version of MRAID 2.0 to Drive the Mobile Advertising Ecosystem to Scale
Updates to ‘Mobile Rich-Media Ad Interface Definitions’ Includes Guidelines to Ease Delivery of Mobile Rising Stars Ad Formats.
Press published on the September 27th, 2012 - 9:30 AM ET
IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad Effectiveness
IAB Mobile Marketing Center of Excellence Releases “State of Mobile Measurement,”A New Study That Pinpoints the Drivers and Inhibitors of Growth in Mobile Marketing and Advocates for the Adoption of Reliable and Consistent ...
Press published on the October 3rd, 2011 - 7:00 AM ET
IAB Expands QAG – ‘Quality Assurance Guidelines’ – to Include All Buyers & Sellers of Digital Media, Delivering Brand Safety across Digital Transactions
Evolves Program Beyond Networks & Exchanges to Include All Major Stakeholders in the Digital Supply Chain Accuen, Adap.tv, Brightroll, Cadreon, CBS Interactive, Data Broadcasting Group, DataXU, Google, GroupM, ...
Press published on the October 2nd, 2012 - 7:00 AM ET
Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics
Rising Stars Ad Formats Gain Widespread Global Adoption.
Press published on the October 1st, 2012 - 7:00 AM ET