Sabre
Hospitality Solutions, the industry’s leading global hospitality
technology company, today announced that Room Key, a new online hotel
search engine owned by six of the world’s leading hotel companies, now
has access to real-time rates and availability for participating hotels
in Sabre’s SynXis Central Reservations System. The implementation of
this partnership gives SynXis CRS hotel partners a new way to drive
unique traffic and bookings to their hotel’s own website.
“Our customers have asked us to help facilitate and strengthen their
overall consumer distribution strategy, and this new relationship with
Room Key addresses that exact need,” said Felix Laboy, president of
Sabre Hospitality Solutions. “Last week we completed the first
implementations with several of our large SynXis CRS customers and it
was flawless. The connection is now available to all of our CRS
properties who want to participate.”
Launched in January of this year, and founded by Choice Hotels
International, Hilton Worldwide, Hyatt Hotels Corporation,
InterContinental Hotels Group, Marriott International, Inc. and Wyndham
Hotel Group, part of the Wyndham Worldwide Corporation, or their
respective affiliates, Room Key is designed to deliver relevant hotel
information in an experience tailored for ease of hotel shopping. In
May, the company peeled off the beta tag from Roomkey.com and enhanced
the site’s offerings with the launch of new tools for travelers
including integrated consumer reviews and a shortlist tool poised to
transform hotel shopping into an interactive, social experience. Also in
May, Roomkey.com welcomed nearly 4 million visitors, and launched its
social media presence via Facebook (www.facebook.com/roomkey).
“Our partnership with Sabre Hospitality Solutions marks the first CRS to
go live on Room Key and enables us to continue to increase the breadth
and depth of hotel properties available to the nearly 4 million monthly
visitors to our site,” said John F. Davis III, chief executive officer
of Room Key. “By listing the independent hotels and hotel chains
represented via Sabre’s SynXis CRS, we make further progress on our
mission to enable travelers to book the right hotel, in the right place
at the right price.”
Sabre Hospitality Solutions provides technology to the global
hospitality industry. It operates one of the industry’s largest
Software-as-a-Service businesses. Its reservations and property
management system, marketing and distribution software, and Internet
marketing and e-business solutions are used by more than 18,000 hotel
properties around the world. Each year, it generates more than $12
billion in revenue for its customers.
Sabre Hospitality Solutions is part of Sabre Holdings, a global travel
technology company serving the world’s largest industry- travel and
tourism. For more information please visit: www.sabrehospitality.com.
