Sabre Hospitality Solutions’ “Smart” Website Takes Top Honors

Sabre Hospitality Solutions, the industry’s leading global hospitality technology company, was awarded "Best Hotel & Lodging Website" along with 21 additional awards for outstanding achievement in web development as part of this year’s Website Marketing Association’s WebAward competition. The team has been further recognized with 18 web awards from the W3 Awards sanctioned by the International Academy of the Visual Arts and 11 Adrian Awards from the Hospitality Sales & Marketing Association International.

Sabre took top honors for their work on The Shores Resort and Spa (Daytona Beach, Florida) website which used an innovative development technique to create a “smart” website. Using “behavioral targeting” the Sabre team creates a personalized online experience based on the viewer’s primary interest. For example, typing a descriptive term into a search engine, like “spa” or “meetings,” generates a link that directs the viewer to a website designed specifically around that focus. Likewise, clicking on a banner ad on theknot.com would take the guest to the resort’s wedding mini-site.

“Our customers continue to challenge us when it comes to innovative web design and development, and I am thrilled that our team has been recognized for their work,” said Robert Dawson, vice president of internet marketing and web development services for Sabre Hospitality Solutions. “These ‘smart’ websites help hotels better communicate with guests and potential guests, by creating a superior web experience based on their individual needs.”

“Creating an engaging website that would truly showcase the property and convert viewers to customers was a top priority for us,” said David Rijos, general manager of The Shores Resort & Spa. “From the launch of the site just 10 months ago, we are already seeing a 24 percent increase in user click-thru to the booking engine and a 21 percent increase in online bookings. We are extremely pleased with these results and the work of the Sabre Hospitality Solutions team.”

Sabre Hospitality Solutions’ awards for outstanding website design and creativity for 2011 include:

About Sabre Hospitality Solutions

Sabre Hospitality Solutions provides technology solutions to the global hospitality industry. A leading Software-as-a-Service business, its reservations system, marketing and distribution software, and Internet Marketing and e-business solutions are used by more than 12,000 hotel properties around the world, generating more than $12 billion in revenue each year for its customers. For more information, please visit http://www.sabrehospitality.com.