Samsung Galaxy S III: 10 million units to be shipped by July
June 25th, 2012 - 10:25 am ET by C. D.
Samsung should ship 10 million Galaxy S III devices in July – two months after its launch.
The Samsung Galaxy S III demonstrates the South Korean company’s knowledge when it comes to smartphones, with this device having everything in it to attract users while being supported by a large distribution network and marketing campaign.
The powerful economic machine has been started with results now starting to follow: the company expects to ship more than 10 million units less than two months after the smartphones launch in its initial markets.
The only brake on the ongoing success of the device is the shortage of certain components which could lead to a dramatic drop in sales of the group’s smartphone in the second half of this year.
Answering these concerns, Shin Jong-kyun, head of Samsung’s mobile division states that "despite the difficult economic conditions in Europe and provisioning issues for components used in Galaxy S III, the benefits of the second quarter appear to be better than in the first".
A dominant presence These declarations have come about at a time Samsung is looking to release their leading smartphone in the United States and South Korea, after a European launch on the 29th of May.
Even if the volumes being spoken about concern mostly sales to carriers (and not consumers) it highlights the interest in the smartphone and the support being given to it by carriers for their clients.
300 mobile carriers will distribute the Samsung Galaxy S III by the end of July, creating a lot of visibility which should eclipse competing models which are currently popular on the market, before Apple’s new iPhone is released – expected in the autumn.
Now global leader of smartphone sales, Samsung is planning on shipping 200 million smartphones in 2012, with this being more than half of all telephone sales that the company is looking to sell this year.