Secure TradeIn Announces Multi-Million Dollar Buy-Back to Help Consumers “Trade In to Trade Up”

Secure TradeIn, a subsidiary site of ReCellular®, the world's largest recycler and reseller of used cell phones, today announced that it will begin an extensive $10 million buy-back program encouraging consumers to trade in their current phones for cash when they “trade up.”

Following Verizon’s announcement of the iPhone, and the flurry of new Smartphones introduced at the Consumer Electronics Show (CES) in early January, many consumers will soon upgrade to new devices. In fact, according to a December survey by the trade-in site, nearly 1 in 3 consumers (31 percent) plan to transition to the iPhone once it becomes available on other carriers.

Hassle Free Buy-Back

By providing consumers with a simple, step-by-step process, Secure TradeIn makes selling used cell phones hassle-free. On SecureTradeIn.com, consumers enter the make and model of their current phone, receive an instant offer for the phone, and print a free FedEx shipping label to mail their phone and any accessories. Secure TradeIn, upon receipt, mails a check within 15 days.

Data Eraser Data Security

Individuals who sell to Secure TradeIn are guaranteed that 100 percent of the content from their phones will be safely removed. Using Cell Phone Data Eraser®, a proprietary technology, Secure TradeIn scrubs each and every phone clean of all personal data. A pioneer in data removal since its founding in 1991, the company has processed more than 50 million phones without incidence of compromised information.

Zero Landfill Guarantee

With Secure TradeIn’s zero-landfill guarantee, consumers can be confident that their phones are responsibly recycled, when not refurbished or resold. In 2009 alone, Secure TradeIn recycled more than 945,000 pounds of materials, including technology items, paper, cardboard and plastic shipping materials. By voluntarily subjecting itself and all recycling partners to independent audits twice a year to track the handling, processing, and disposition of used cell phone materials, Secure TradeIn is determined to contribute to a cleaner, healthier environment for all.

“As the consumer electronics industry continues to grow, it becomes increasingly important that our used electronics are handled responsibly once we’re through with them,” said Steve Manning, CEO of ReCellular. “We guarantee data-security and provide environmentally-sound solutions for those who wish to sell or recycle their used gadgets. That is truly what sets us apart.”

About ReCellular Inc.

ReCellular Inc. is the world’s largest reseller and recycler of used cell phones. ReCellular provides solutions for the collection, reuse and recycling of used personal electronics that generate financial return for company partners, quality products for customers, funding for charity organizations and protection of the environment. ReCellular subsidiary SecureTradeIn.com provides individuals with the option to sell used phones online for cash. The company collects nearly half of the recycled cell phones in the U.S. each year. Corporate, charitable, consumer and wholesale information is available at www.ReCellular.com.