Openwave
Systems Inc. (Nasdaq:OPWV), a global software innovator delivering
context-aware mediation and messaging solutions, today announced that du,
the integrated telecom service provider in the United Arab Emirates, has
selected Openwave® Smart Policy (part of Openwave®
Passport). Smart Policy will support du’s ongoing efforts in enhancing
customers user experience by keeping them informed about their data
consumption and allowing them to instantly top-up data services.
“Customer convenience and a superior user experience are the top
priorities for us at du and we continuously invest in our infrastructure
to make it possible,” said Hatem Bamatraf, Senior Vice President -
Network Development, du. “We have already deployed several of Openwave’s
traffic mediation and data optimisation solutions and felt confident in
selecting Openwave Smart Policy to help us provide our customers with a
higher quality experience and more service plan choices while
maintaining simplicity.”
Smart Policy will allow du’s mobile broadband customers to directly and
proactively manage their mobile broadband experience. Customers will
have immediate access to their usage history and will be provided with
the opportunity to supplement their real broadband experience with a
number of value-focused data and messaging bundles.
“All around the world operators are experiencing a tremendous uptake of
data services, fuelling a desire to optimize the mobile data experience
for their customers,” said John Giere, senior vice president of products
and marketing, Openwave. “The Openwave traffic mediation and data
optimization platform deployed at du provides a flexible platform that
enables the company to introduce customer experience enhancing
applications like Smart Policy without service interruption. It also
enables them to create custom plans that can effectively target nearly
every lifestyle. We are delighted that our market-leading solutions
continue to help du provide their customers with superior offerings.”
Openwave® Smart Policy
Openwave Smart Policy monitors the user’s activity (by time or traffic
volume) and can proactively inform them, when appropriate, of events
such as allocated quotas being reached, changes to their service plan,
new data changes that may apply or new services that may be of interest.
Users may also manage their service plans directly with on-demand access
to time and/or volume meters and options for extensions or upgrades.
Openwave Smart Policy is for service providers who have not already
deployed a policy control and charging PCC infrastructure, or may want
to enhance their policy control capabilities, with minimum TCO, to bring
contextual pricing models to their customers.
About du
du, the integrated telecom service provider in the UAE, launched mobile
telecommunication services in February 2007 across the UAE, in addition
to internet and pay TV services that du provides in some of the free
zones of Dubai. Call Select, du's nationwide fixed line services for
voice telephony, was launched in July 2007. By the end of 2008, over 3
million people in the UAE chose to become du customers.
Among du’s many firsts is its historic Number Booking Campaign for both
individuals and business, Pay by the Second billing system, Mobile TV,
Mobile Payments, first of its kind ‘WoW’ recharge card (which offers
customers the choice between more credit, more time and now ‘more
international’ recharge option with additional credit on international
calls) and Self Care.
For business customers, du business offers include Closed Business User
Group and preferred International Destinations. du Broadcast Services
division brings scalable media technology platforms and
telecommunication solutions to the broadcast community through its world
class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available
through du’s retail network, currently numbering 37 du shops located in
strategic locations across the UAE, more than 3000 authorized dealers or
through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html.
du shops are a one stop shop for mobile service, carrier select and the
payment of the service bills.
du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by
Mubadala Development Company, 19.5 percent by Emirates Communications &
Technology Company LLC and the remaining stake by public shareholders.
It is listed on the Dubai Financial Market (DFM) and trades under the
name du.
About Openwave
Openwave
Systems Inc. (Nasdaq: OPWV) is a global software innovator
delivering context-aware mediation and messaging solutions that enable
communication service providers and the broader ecosystem to create and
deliver smarter services.
Building on its mobile data heritage, Openwave mobilizes the Internet
with predictive solutions fueled by real-time analytics that mediate
among all different ecosystem elements, permitting the enhancement of
every mode of IP traffic. The result can provide customers with a
360-degree view of their network, devices and services, and enables them
to proactively optimize network resources, quickly launch smart mobile
services, and provide a contextually relevant user experience.
Openwave is a global company with a blue chip customer base spanning
North America, Latin America, Australia and New Zealand, Asia, Africa,
Europe, and the Middle East. Openwave is headquartered in Redwood City,
California. For more information please visit www.openwave.com.
Forward Looking Statement
This press release contains statements regarding Openwave Systems’
expectations of the functions, benefits and capabilities of Openwave®
Smart Policy, as well as the expected timing of the release of Openwave®
Smart Policy. Actual timing of release and performance of Openwave®
Smart Policy could differ materially as a result of unanticipated
factors and events, including that Openwave Systems could face
difficulties in launching Openwave® Smart Policy, or Openwave®
Smart Policy may not function as expected with various operators, due to
technical or other unforeseen reasons. Further risks inherent in
Openwave Systems’ business are detailed in the section entitled “Risk
Factors” in Openwave Systems’ Quarterly Report on Form 10-Q for the
fiscal quarter ended March 31, 2011 (filed May 6, 2011 with the
Securities and Exchange Commission).
Openwave and the Openwave logo are trademarks of Openwave Systems Inc.
All other trademarks are the properties of their respective owners.

Source(s) : Openwave Systems Inc.