Apple's Surprising and Disappointing Marketing Fail - Software Malpractice?
Along with hoards of other people, I upgraded my perfectly good iPhone 4
for the new iPhone 4S. Why? Siri. Am I happy? No.
I "listened" to the iPhone 4S launch - from live blog streams. I was
honestly quite disappointed. A faster processor? The iPhone 4 was fast
enough for me. Same "defective" exposed-glass design that is guaranteed to
shatter the first time you drop it (my first iPhone 4 lasted two days).
Heck, you can't even show your new iPhone off because it looks identical
to the old one. No crowds of people asking you "what do you think of your
The One Thing
The one somewhat new feature - Siri. Of course, Siri used to be available
on all iPhones (albeit not as integrated) until IOS 5.0 came along. At
first, I decided to wait for a real iPhone upgrade. But I couldn't hold
out, I "had" to have Siri. So I shelled out $199 and signed up for a 2
year AT&T extension. All so I could bask in the glory of having my own
personal digital assistant named Siri.
Siri is a bad product. It is defective in operation as well as design.
Sometimes it works, sometimes it doesn't. When it works, it works pretty
well. When it doesn't work, it's infuriating. I love it. I hate it. It
has such great promise. It totally fails to deliver.
Sometimes, Siri will go for extended periods of time, and simply not be
able to process any requests at all. By that, I mean that it usually just
ignores you - as if you hadn't said anything at all. Or sometimes it will
tell you that it's not working.
Instead, it just LOSES your message. Which can be quite infuriating if
you've just dictated a paragraph long email.
Can you imagine a word processing program that would just randomly LOSE a
sentence or a paragraph - as if you had never typed it at all? No company
would release such a product. That'd be a totally defective product -
software malpractice. But that's what Apple has done.
Other times, Siri just refuses to work. You try to turn it on, and it
just turns itself back off. Rebooting the phone seems to fix it. Or
going into the Configuration screen, turning Siri off and then turning Siri
back on again. Going back to the word processing analogy - a word
processing application that required a reboot of the PC to use would be
In other words, the product is in beta and, probably, Apple doesn't have
the network to handle the traffic. More Apple "quality."
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