Skype acquires GroupMe for grouped mobile messaging
August 22nd, 2011 - 03:35 pm ET by C. D.
Skype has announced the acquisition of the start-up GroupMe, reinforcing their grouped mobile messaging services at a time when competitors are deploying comparable services.
VoIP service provider Skype, who is currently being acquired by Microsoft for 8.5 billion dollars, has announced that they have themselves acquired a start-up which handles grouped mobile messaging, a function which is currently being deployed by other services like Facebook and Google.
GroupMe only began in 2010 but it has already managed an initial funds raising. Its acquisition price hasn’t been revealed, but the Wall Street Journal believes that it is for around 80 million dollars.
In their press release, Skype indicates that the purchase will allow them to reinforce the multi-mode and multi-platform experience of their service, with this acquisition adding to the other recent acquisitions of Qik’s video technologies which were purchased earlier in the year.
Continuing to enrich services GroupMe offers a technology which allows you to swap messages within a targeted group of friends or contacts which is independent of the platform. Initially, GroupMe will continue to exist as an independent entity to Skype, with separate applications, before being directly integrated into Skype.
Behind Skype, there is of course Microsoft who has found a new function to add to their Windows Phone platform to compete with other mobile OS’s like iOS (iOS 5 plans a global messaging system between iOS users), Android and BlackBerry Messenger, at the same time their instant messaging service continues to expand.
GroupMe, which already manages their system with 100 million messages per month, has twenty employees which will be integrated into Skype.