SkyWire Media, Inc. is Awarded Patent on Mobile Offers, Coupons, Trigger Events and Viral Messages

SkyWire® Media, Inc., a nationwide SMS Mobile Marketing and Mobile Application Development company, announced that it was awarded a new patent which includes ad-hoc, pre-scheduled SMS trigger events and viral messaging capabilities. The United States Patent and Trademark Office granted United States Patent Number 7,920,850 for a Method and System for a Hospitality Entity to Communicate Goods and Services to a Guest. This patented technology enhances SkyWire’s Mobile Connect^TM Product Suite, giving the technology company a strategic advantage over competitors in the space.

The Mobile Connect^TM Product Suite provides seamless integration to point of sale terminals, property management systems, player tracking and customer resource management databases. Now, with the capability to create mobile triggered events, enterprises can auto-schedule messages to be sent out to specific databases of customers based on specific time frames, individual designated preferences and other information gathered via the customer acquisition process.

In addition, the viral couponing component provides the ability to create and track unique identifiers on coupons and messages which are sent from one mobile device to another. Simply put, if a person forwards a received offer or coupon to their friends, a new unique identifier will be created for the recipients of this offer. This unique identifier provides the sending company the ability to track viral coupons and messages independently, giving the enterprise the enhanced ability to track individual customers and usage information with the tight Point of Sale and Property Management System integration that exists with companies like Micros (Nasdaq:MCRS), Agilysys (Nasdaq:AGYS) and others. Viral coupons can be used for online, social media, property wide campaigns and contests to entice customers to “tell their friends” about compelling activities currently being offered.

“This patent is an excellent step forward in a continued effort to increase our client’s ability to create new and innovative ways to interact with their customers,” said Shawn Harris, President/CEO for SkyWire Media, Inc. “Mobile marketing and mobile offers continue to grow at exponential rates, and with these new capabilities, we have created a system that is not only strategic, but simple to set up and use.”

Mobile Connect^TM is an essential cutting-edge tool for casinos, resorts, restaurants and all hospitality businesses looking to increase customer service and the opportunity to create touch points to their customers. It also gives organizations the ability to encourage their customers to opt-in at these touch points for future offers.

About SkyWire® Media -- (www.skywiremedia.com) -- SkyWire Media, Inc. develops integrated, mobile-centric applications that allow hospitality service providers to reach their customers via real-time SMS text messaging. SkyWire Media’s Mobile Connect™ Product Suite is designed to reduce marketing costs, generate revenue and enhance guest service. Mobile Connect’s™ modular solutions include: Mobile Connect™, Rooms Connect™, Table Connect™, Progressive Connect™, Poker Connect™ and Emergency Connect™. In addition, SkyWire Media also develops Mobile Applications and provides Workforce Dynamics™, an integrated labor management solution designed for hospitality. For more information, text ‘SKYWIRE’ to 56242, visit them on the web at www.skywiremedia.com or contact a sales representative at (866)-514-5888.