SRS Leads Audio Innovation in the Fast-Growing Media Tablet Market

SRS Labs, Inc. (NASDAQ:SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, has become the leading provider of advanced audio and voice post processing technologies for tablet makers worldwide, with design wins in six of the top 10 best-selling media tablets.

“With ultra-portability dictating weight and design limitations, media tablets face audio challenges that are significantly more complicated than those of the notebooks, especially with so many entertainment focused applications requiring tablets to deliver HD-quality audio and video performance on the go,” said Allen H. Gharapetian, Senior Vice President of Marketing for SRS Labs. “Given our experience in overcoming audio and voice processing challenges, media tablets offer a tremendous opportunity for our industry-leading technologies to be utilized to enhance the audio performance of media tablets, and, with more than 60 million media tablets expected to ship industry-wide this year alone, we expect to achieve further penetration of this rapidly developing market.”

Recent studies show that 84% of consumers consider audio performance to be an important factor when purchasing a media tablet. According to industry analyst firm Strategy Analytics, global media tablet sales will grow by 235% in 2011, with Android-powered products accounting for about 30% of current media tablet sales. The market is expected to continue its rapid growth and reach the 160 million unit mark before 2015.

Growth in the media tablet market represents a sizable opportunity to SRS, with its advanced audio and voice solutions currently offered on six of the top 10 best-selling media tablets in the world, including Asus EeePad™ Transformer, HTC Flyer™, Samsung GalaxyTab™ 7-inch, , Toshiba THRiVE™, ViewSonic ViewPad 4, and, VIZIO tablet. Additionally, SRS is the only company that publicly offers an audio technology suite designed to be fully conformant with the recently-introduced Khronos OpenSL ES 1.1 audio standard for Android.

The momentum and number of existing and anticipated design wins in the media tablet market position SRS as the definitive choice for audio solutions within the segment. For more information about SRS, email pr@srslabs.com or visit the company on Facebook, Twitter and YouTube.

SRS Labs’ company description and important cautions regarding forward-looking statements made in this release is available at www.srslabs.com/boilerplate.