Despite the buzz around 3D, sales of compatible televisions haven’t been up to the industry’s expectations, notably due to the price and lack of compatible content.
Manufacturers certainly pushed the merits of 3D television, with their belief being that a lot of users would take up this impressive technology once it was made available, with the first compatible televisions being released to the market a few months ago. But despite their advertising and communication efforts, consumers have been slow to take up the technology so far.
According to estimates provided by the research group DisplaySearch, only 2% of all televisions shipped this year, the equivalent of 3.2 million devices, are 3D compatible. We will have to wait until 2014 to see a real take up of the technology, with an estimated 41% of all televisions, the equivalent of 90 million to be 3D compatible.
The general public has been reluctant to spend the considerable amount on such a television when only limited content is available. In addition to this, most people have been reluctant to pay the large sums on a developmental product, instead preferring to wait and benefit from the improvements which will be made on future models.