Like last year, the Taiwanese group HTC announced a few weeks before its rival Apple that it would be releasing a revolutionary mobile device in the image of a “smart phone”, often seen as a professional product that is too complicated for non-specialists.
Having understood that the battle is no longer played out through rich functions but also in the ergonomics of the interface, HTC launched in mid 2007 the first representative of their Touch range, coming with the TouchFLO interface which is more intuitive.
The success of the HTC Touch PDAPhone (and consequentially its range) revealed that the public was looking for machines that are flexible and easy to use, while still containing a lot of new features to keep curious users happy.
In May 2008, HTC presented a second generation of their Touch range, with the HTC Touch Diamond which concentrated on technologies based on the TouchFLO 3D layer running on the Windows Mobile 6.1 operating system trying to correct some of the defaults encountered in the first version while trying to bring the interface up to the reference in this field (and managing the increased data consummation of the users), of the Apple iPhone.
To fight against the new generation iPhone which is equipped with 3G and a GPS, the product will need to be capable of imposing its performance and ease of use, while also being susceptible to pleasing a large number of users with the functions on offer, as well as the professional market.
The HTC Touch Diamond is the bringing together of these aspirations. As a competitor to the 3G iPhone in terms of characteristics like the interface, it is shown to be a general public high-tech product full of new features, but in a slim form which allows you to slide it into your shirt pocket.
These features are both its strength and weakness, as we will see further in this article. Let’s take a look at how HTC has responded to creating a converging multimedia hand set.