Travelocity Asks Facebook Community ‘Beach or Ski?’

Travelocity® is seeking an answer to a question that the Roaming Gnome and travelers everywhere have long debated: “Beach or ski?”

Now through March 14, 2011, Travelocity’s Facebook community will have the opportunity to settle the argument once and for all by voting on whether they would rather win a trip to the lush beaches of the Hawaiian island Maui or the snowy slopes of Vail, Colo. To vote, go to www.facebook.com/travelocity. Current members of Travelocity’s Facebook community can vote immediately while non-members will need to simply click the “like” button in order to participate.

“Travelocity knows how much our customers love going to the beach and how much they love to ski and we take pride in helping them get to amazing destinations like Maui and Vail,” said Andrew Donkin, senior vice president, global marketing and media, Travelocity. “This promotion is a fun way to engage our Facebook community and you can count on the Roaming Gnome showing up in either destination to help our winner find all of the best local spots.”

The destination that tallies the most votes will be announced on March 14 along with the randomly selected prize winner who will enjoy either five nights in Maui at the Fairmont Kea Lani (plus a spa treatment for two) or five nights in Vail at the Arrabelle at Vail Square, a RockResort (plus four-day Vail/Beaver Creek lift tickets for two). Round-trip airfare for two to either destination will be provided courtesy of Continental Airlines.

At the end of the promotion, all members of Travelocity’s Facebook community will receive a $100 promotional code good for a hotel booking – when booked on Travelocity using any American Express® Card – in the winning destination. Also, contest entrants will be encouraged to invite their Facebook friends to enter too and the person who succeeds in getting the most friends to enter, will be crowned the King or Queen of Beach or Ski and will be awarded a $500 Travelocity gift card and their very own Roaming Gnome.

About Travelocity Global

Travelocity® is committed to being the traveler's champion -- before, during and after the trip – and provides the most comprehensive and proactive guarantee in the industry (http://www.travelocity.com/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.