Valencell to Showcase Breakthrough Continuous Heart Rate Monitoring Technology at CTIA ENTERPRISE & APPLICATIONS™ 2011

Valencell, an innovator in mobile health and fitness technology, today announced it will unveil new prototypes with extended capabilities at CTIA ENTERPRISE & APPLICATIONS™ 2011. Valencell’s V-LINC® solution integrates next generation heart rate monitoring technology directly into music earbuds and headsets that millions of people already wear, helping consumers achieve their fitness goals while exercising or just going about everyday activities.

At CTIA ENTERPRISE & APPLICATIONS, Valencell will showcase live demos on multiple platforms including Android and a new headset design for the iPhone in booth #1027 of the Wireless Health Pavilion. Presenters will be wearing units and showing mobile applications to demonstrate how Valencell’s licensable technology measures body metrics such as continuous heart rate, calories burned, distance and speed during use on a treadmill, stationary bike, and in other exercise scenarios.

“The mobile health industry is quickly emerging, creating a need to bridge the gap between consumer devices, fitness and health,” said Steven LeBoeuf, CEO and co-founder of Valencell. “We’re excited to showcase ways in which companies can easily integrate our technology into their products to connect consumers with their personalized health and fitness goals.”

Valencell CEO and co-founder Dr. Steven LeBoeuf and Dr. Chris Eschbach, Director at Human Performance Laboratory, LLC, are available for briefings at the show. The Valencell booth is located in the Wireless Health Pavilion, presenting the latest offerings from companies providing products and applications to empower healthcare providers and patients.

“CTIA ENTERPRISE & APPLICATIONS 2011 is about bringing together innovators in the wireless industry to show the impact mobility and smart technology decisions have on other businesses,” said Robert Mesirow, vice president and show director, CTIA. “Our exhibitors represent the biggest market movers in the future of mobile technology in the U.S. and around the world. We are proud to have companies, such as Valencell showcasing their innovations at CTIA ENTERPRISE & APPLICATIONS.”

The conference reflects the evolution and growing use of mobile technology in business, and the expanding market for wireless applications and content in the enterprise. CTIA ENTERPRISE & APPLICATIONS will take place at the San Diego Convention Center, October 11-13, 2011 in California.

About CTIA Shows

CTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. CTIA ENTERPRISE & APPLICATIONS^™ takes place October 11-13, 2011 at the San Diego Convention Center in San Diego, California. International CTIA WIRELESS^® takes place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans, Louisiana. Visit www.ctiashows.com.

About Valencell

Founded in 2006 and headquartered in Raleigh, North Carolina, Valencell develops physiological monitoring technology and licenses this technology to industry partners for integration with brand-name products used by consumers each day. Valencell’s V-LINC® platform integrates vital signs sensors directly into music earbuds and audio headsets already used by tens of millions of consumers while exercising. V-LINC® powered earbuds track real-time heart rate, calories burned, steps taken, distance traveled, speed, and other physiological metrics while consumers listen to music, talk over the phone, or go about daily life activities. This data is streamed to phones and mp3-players through wired or wireless links, enabling live body metrics, training, and coaching via fitness applications on mobile devices and online. The application of Valencell’s technologies span across multiple markets including consumer mobile, fitness, gaming, mHealth, and personal protection equipment (PPE). For more information, visit www.valencell.com.