Web Analytics Firm StatCounter Reports That Mobile Internet Usage is Doubling Year on Year

Global internet usage through mobile devices, not including tablets*, has almost doubled to 8.5% in January 2012 from 4.3% last year according to free web analytics company StatCounter. The firm’s research arm StatCounter Global Stats highlights the increasing use of mobile devices to access the internet with market share doubling year on year since 2009 (Table A below).

“While global internet usage through mobiles is still under 10%, the pace of growth is remarkable,” commented Aodhan Cullen, CEO, StatCounter.

StatCounter has also announced that new stats regarding mobile vendors are now available on its Global Stats website. The firm has been compiling and refining these stats for some time and has now made the beta project public. Based on initial research covering all traffic to the StatCounter network, Nokia leads worldwide, most probably driven by its dominance in India. Apple is second globally but leads the US and UK markets. In the UK RIM is second only to Apple.

“Following repeated requests, we’ve decided to make our new mobile vendor stats publicly available,” commented Aodhan Cullen, StatCounter. “As the mobile space is constantly evolving, we keep our detection under constant review.” Anyone wishing to contribute to the detection project can submit feedback using the detect tool: http://gs.statcounter.com/detect

StatCounter (http://statcounter.com/) provides free website traffic analysis. This allows website owners, developers and bloggers to capture website intelligence in real time e.g. number of visitors, visitors by country/region, search terms, popular pages, download stats, exit links and other data.

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Table A:

Global use of mobile devices to access internet

(excludes tablets*)

Jan 2009: 0.7%

Jan 2010: 1.6%

Jan 2011: 4.3%

Jan 2012: 8.5%

Source: StatCounter Global Stats

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Ends

* StatCounter defines mobile device as a pocket-sized computing device, typically having a display screen with touch input or a miniature keyboard.

Press queries

Individual country analysis:

http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-201101-201201

http://gs.statcounter.com/#mobile_vendor-ww-monthly-201101-201201

Further information on our analysis:

http://gs.statcounter.com/faq