Windows Phone 7: handsets offered to employees, but...
July 23rd, 2010 - 10:25 am ET by C. D.
With the aim of creating a dynamic buzz around the Windows Phone 7, Microsoft will offer a handset to all of its employees… while also pushing them to demonstrate it to as many people as possible and develop applications in their spare time.
You are never as well looked after as when you do something yourself. This is surely what Microsoft must be thinking while preparing the launch of Windows Phone 7, the new version of their mobile OS. They are certainly heavily banking on this release to try and recapture parts of the general public market, rather than remaining a niche player.
To try and give their phones a boost, Microsoft will offer a Windows Phone 7 Smartphone to all of their employees. It shouldn’t be forgotten how furious Steve Ballmer was (apparently) in the past when employees used handsets other than Windows Mobile releases in his presence. This time, employees will have no excuse for doing so.
Andy Lees, manager of the mobile division, announced that this plan would be implemented, although it comes with a few conditions. Besides providing the mobile system, it would be positive to demonstrate the device to everyone: family, friends and colleagues so as to demonstrate its qualities.
Employees can also help sell the Windows Phone 7 by displaying the power of the device and its integrated services like Bing, Zune and Xbox Live to all in sundry.
Develop apps on your own time Andy Lees also strongly encourages Microsoft employees to exploit the phones full range of possibilities by developing applications on their free time, so as to enrich the Windows Marketplace. A developer program dedicated to employees has also been made available.
Simply, the launch of Windows Phone 7 will be a big family affair. Hopefully this will allow everyone to forget about Windows Mobile 6.5 and overcome the failure that was Kin. There is no better way to start a fresh then by directly calling upon the company’s solid employee base.